Our Story

Amazing wine, but without the nonsense.


We are removing the snobbiness, the pretentiousness, the intimidation - everything we hate about the wine industry.

Too many of us have been left with no choice but to judge the wine by the label. We intend to change that. We will make wine approachable, fun and most of all understandable. In fact we will be everything the wine industry isn’t.

Our mission starts with English wine. Too long it has taken a back seat or been immediately written off. We are here to change that by giving English wine a new life - one that is full of flavour, colour, taste and is just lovely to drink again and again.

But we won’t stop there. We will continue across Europe to find more hidden gems. Those that might produce just 200 bottles a year, that have never travelled beyond the local market, that are unheard of internationally or even a few miles down the road. This is what we call “the Secret Vine”.

Welcome to our wine revolution.

Stalk us

Follow our journey of disruption, fun and a little bit of trouble making. 

Blog posts

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Forget Black Friday. It's Give Back Friday.

Nov 27, 2020


So our first Black Friday is upon us. Everyone is telling us it will be our biggest day. We should  slash our prices, do big promotions, shout from the rooftops about it, run naked through the streets. But something inside didn’t feel right and it wasn’t the korma from the night before.
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English Sparkling vs. Champagne: The battle of the bubbly.

Nov 25, 2020


English sparkling wines beat French champagne in blind tasting - but lose out when big marketing budgets kick in. 
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The Vine Line

Guaranteed great chat (depending on how much we enjoyed the wine the night before).

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