Our Story

Amazing wine, but without the nonsense.

OUR STORY

We are removing the snobbiness, the pretentiousness, the intimidation - everything we hate about the wine industry.

Too many of us have been left with no choice but to judge the wine by the label. We intend to change that. We will make wine approachable, fun and most of all understandable. In fact we will be everything the wine industry isn’t.

Our mission starts with English wine. Too long it has taken a back seat or been immediately written off. We are here to change that by giving English wine a new life - one that is full of flavour, colour, taste and is just lovely to drink again and again.

But we won’t stop there. We will continue across Europe to find more hidden gems. Those that might produce just 200 bottles a year, that have never travelled beyond the local market, that are unheard of internationally or even a few miles down the road. This is what we call “the Secret Vine”.

Welcome to our wine revolution.

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Follow our journey of disruption, fun and a little bit of trouble making. 

Blog posts

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Music & Wine: Why Vineyards Are Perfect Gig Venues

Feb 16, 2026

| 1 MIN READ

Vineyards slow people down. They invite presence. That’s exactly what live music needs. Surrounded by vines, audience...
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English Sparkling Wine vs Champagne: An Honest Comparison

Feb 2, 2026

| 1 MIN READ

The comparison is inevitable — but it misses the point. English sparkling wines are typically brighter, leaner, and m...
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